The BeauCoup Project offers solutions for institutions in the cultural, tourism, public and health or social care sectors to improve how they reach older adults, by improving the way this age group explores and interacts with cultural heritage.

Exploring cultural artefacts can have a positive impact on the quality of life of older adults and keeps them socially and cognitively active and connected, thus contributing to successful ageing.

The BeauCoup Project has developed solutions to enable various types of institutions like museums, exhibitors, tourism agencies or municipalities to create and share cultural experiences with older adults.

Three separate products cover different usage scenarios: while a mix of analogue and digital artefacts in “The Bag” or “The Box” can be explored in interactive group settings, a digital solution providing interactive guided tours and virtual exhibitions will be delivered by “The Screen”.

BeauCoup is setting new standards in bringing culture to the people and connecting them through a shared experience in order to stimulate social interaction and an active life.

The BeauCoup Project has received funding from AAL Joint Programme under grant agreement No AAL-2021-8-156-CP.